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Oscar Munoz served as CEO of United Airlines from 2015 to 2020 and Executive Chairman until 2021. He is primarily known for his disastrous handling of the April 9; 2017 incident in which passenger David Dao was violently dragged off an overbooked United Express Flight 3411 at O'Hare Airport in Chicago. Video of security officers forcibly removing the 69-year-old physician; leaving him bloodied and concussed with a broken nose; two knocked-out teeth; and a concussion; went viral globally. Munoz's initial response made the crisis exponentially worse; first calling Dao "disruptive and belligerent" in an internal email to employees; then issuing a non-apology that blamed Dao for the incident. United's stock dropped $1.4 billion in market value within days. Munoz eventually issued a full apology after massive public backlash and Congressional scrutiny; and United settled with Dao for an undisclosed amount. The incident became a symbol of how airlines treated passengers as adversaries rather than customers; and led to policy changes across the industry. Before the Dao incident; Munoz had received sympathy after suffering a heart attack shortly after becoming CEO in 2015 and receiving a heart transplant in January 2016. Despite the PR disaster; Munoz received $36.5 million in his final year of compensation.
Dr. David Dao dragging incident (April 9; 2017): 69-year-old physician violently removed from overbooked flight; suffered broken nose; two lost teeth; concussion; and severe injuries; video went viral globally
Initial response called Dao "disruptive and belligerent" and blamed him for the incident; exponentially worsening the PR crisis
United stock dropped $1.4 billion in market value in the days following the incident
Received $36.5 million in final-year compensation despite the reputational damage to United Airlines
The Dao incident became a symbol of the airline industry's overbooking practices and treatment of passengers; leading to Congressional hearings and industry-wide policy changes
Under his tenure; United also faced controversies over pet deaths in cargo (a dog died after being placed in an overhead bin); leggings-gate (denying boarding to girls wearing leggings under a buddy pass policy); and general customer service failures
2 documented sources from official records, investigations, and reports
September 2015
Became CEO of United Airlines
October 2015
Suffered heart attack weeks after becoming CEO
January 2016
Received heart transplant; returned to work
April 9, 2017
Dr. David Dao violently dragged off United Express Flight 3411; video goes viral
April 10, 2017
Munoz calls Dao "disruptive and belligerent" in employee email
April 11, 2017
United stock drops $1.4 billion; Munoz issues full apology after massive backlash
April 2017
United settles with Dao for undisclosed amount; changes overbooking policies
2020
Stepped down as CEO; became Executive Chairman
2021
Left United Airlines